✅ You no longer need to prioritize 8 conversion events per domain for web conversion optimization
✅ You don’t need to turn on value sets in order to use value optimization.
✅ The Aggregated Event Measurement tab in Meta Events Manager has been removed because you no longer need to configure your web events.
✅ You aren’t required to verify your website domains for purposes related to event configuration.
✅ You don’t need to select a conversion domain when you create a campaign in Ads Manager.
🤩 Good news for you, if you can add your pixel but can't verify the domain on a 3rd party website where your conversions happen.
💡 Aggregated Event Measurement(AEM) helps to recover limited measurement of website conversions from people using iOS 14.5 and later devices.
Meta gradually introducing updates to website conversion campaigns.
There are no actions that you need to take to prepare for or gain access to these changes.
After you have access to these changes, there are no steps you need to take for your events to be processed through Aggregated Event Measurement.
#facebookadvertising #facebookadstips #metaads
